About Us

Hi I'm Mel. I'm a wifey, momma, a chartered account and I'm the creator of Mallie London. I love everything floral, whimsy and yet still elegant.

Our brand was born from a simple idea: jewellery shouldn’t just complete an outfit, it should spark joy from within. I believe everyday jewellery should never be boring. Our go-to pieces can be fun, whimsical, and irresistibly cute, while still feeling elegant enough to wear anywhere, and anytime.

The journey started with searching (and searching… and searching) for jewellery that struck that perfect balance: playful but polished, charming yet timeless, and most importantly, made to last.

I couldn’t quite find what I was looking for, and while I was on maternity leave, I decided to create it myself. Every piece is thoughtfully designed to bring a little joy to your daily routine, crafted with high-quality materials that are durable, comfortable, and easy to love. Because jewellery should feel special, not stressful.

We truly believe that beautiful, well-made jewellery should be accessible to everyone. Other women like me deserve to find such precious pieces without hurting their heads, or their bank accounts. So whether you’re dressing up or keeping it casual, our jewellery is here to add a touch of whimsy to your everyday moments.